Plastics News: Dow Wire & Cable Advances Market-Facing Strategy In Europe, The Middle East and India

Dow Wire & Cable Advances Market-Facing Strategy In Europe, The Middle East and India

New leadership named for dedicated Sales and Marketing organizations in Europe; commitment to growth markets demonstrated; European supply doubled; healthy demand cited for innovative new products

Horgen, Switzerland - March 21, 2007

Dow Wire & Cable, a global business of The Dow Chemical Company, today announced steps it is taking to advance its market-facing strategy in Europe, the Middle East and India to meet healthy demand growth and changing wire and cable performance requirements in power distribution and telecommunications. The steps include naming new leadership for its dedicated sales and marketing organizations in Europe, optimizing its structure for direct collaboration with end-users and cable manufacturers, demonstrating its commitment to specific growth markets, and doubling its European supply. The business also cited healthy demand for new wire and cable resins and compounds launched in 2006.

“Dow Wire & Cable is advancing its market-facing business model to meet healthy European demand growth and changing market dynamics in Europe and the Middle East,” said Tim Laughlin, global business director and general manager of Dow Wire & Cable. “In our minds, the most significant trend in the global wire and cable industry is the demand for broader technology solutions from end users in the power and telecommunications industries. We are responding by building dedicated sales, marketing and technical organizations that are optimized for direct collaboration with all participants in the value chain.”

“To accelerate the growth of our dedicated sales and marketing organizations, it therefore gives me great pleasure to name Benoit Fritz as the new Sales Director for Dow Wire & Cable in Europe, the Middle East, and India. In his previous role as Market Manager for Dow Wire & Cable in Europe, Fritz was the architect of significant growth for our business – now he will be leading sales growth from the front.”

In addition, Robert Tarimo has been named as the new Market Manager for Dow Wire & Cable in Europe, the Middle East, and India. In this position, Tarimo will be responsible for driving marketing strategies and application development for Dow Wire & Cable across the region. Prior to taking up this position, Tarimo served as the Base Plastics Business Research Manager in Europe. He is based in Horgen, Switzerland.

As part of the evolution of its market-facing strategy, Dow Wire & Cable is also stepping up its commitment to emerging growth markets such as Russia, Eastern Europe and some key countries in the Middle East. “These markets are experiencing double digit demand growth at this time, especially in high voltage power distribution applications,” said Benoit Fritz. “To meet this demand, we have doubled our supply of high purity insulation compounds and semi-conductive compounds in Europe.”

“We are focused on delivering the right product for any given end use application,” Fritz continued. “As a portal to the broad assets and capabilities of The Dow Chemical Company, we are not limited to polyethylene-based products, but can also tap a full range of elastomer products as well, including product families such as ENGAGE™ Polyolefin Elastomers.”

According to Fritz, Dow Wire and Cable is experiencing healthy demand for several new products that were launched in 2006. Examples include:

Enhanced Polyethylene Resins (DFDK-6050 NT & DGDK-6862 NT) for cable jacketing applications. These new resins benefit from the advantages of Dow‘s Solution process and INSITE™ Technology, combining high mechanical properties and excellent processability.
DHDA-7708 BK, a semiconductive compound for HV and EHV cable jacketing applications. Developed to replace the use of graphite as external semiconductive layer on EHV cable jackets, it provides a very consistent and thin semiconductive coating, facilitating clean and reliable cable integrity diagnostics before and after installation.
HFDK-0587 BK, a new bonded semiconductive shield for medium voltage applications that combines excellent scorch resistance, enhanced electrical properties and very good processability. In some extreme cases, Dow Wire & Cable has seen HFDK-0587 BK improve the speed of a medium voltage cable processing line by up to 50%.

About Dow Wire & Cable

As a world-leading provider of technology-driven solutions for the wire and cable industry, Dow Wire & Cable brings more than 60 years of experience to power, telecommunications and specialty cable applications. Dow Wire & Cable, a market-facing global business unit of The Dow Chemical Company (NYSE: DOW) and its subsidiaries, provides polyolefin-based materials used as insulation, semi-conductive, flame retardant and jacketing materials, providing a unique combination of mechanical strength, flexibility, electrical properties, aging stability and processability. In addition, Dow Wire & Cable creates value for global customers by supplying material and compounding solutions that are backed by solid research, product development, engineering and market validation expertise. For more information, please visit www.dowwireandcable.com.

About The Dow Chemical Company

For Editorial Information:

Kulwant Steiger
Dow Wire & Cable
+41 44 728 2488

Simon Dibb
Porter Novelli
+32 (0)2 413 03 40


Asia-Pacific Europe, Middle East and Africa Latin America Español Português North America About Dow's Plastics Portfolio News Center Related Plastics Sites Joint Ventures Medical Policy Plastics Home	Dow Wire & Cable Advances Market-Facing Strategy In Europe, The Middle East and India New leadership named for dedicated Sales and Marketing organizations in Europe; commitment to growth markets demonstrated; European supply doubled; healthy demand cited for innovative new products Horgen, Switzerland - March 21, 2007 Dow Wire & Cable, a global business of The Dow Chemical Company, today announced steps it is taking to advance its market-facing strategy in Europe, the Middle East and India to meet healthy demand growth and changing wire and cable performance requirements in power distribution and telecommunications. The steps include naming new leadership for its dedicated sales and marketing organizations in Europe, optimizing its structure for direct collaboration with end-users and cable manufacturers, demonstrating its commitment to specific growth markets, and doubling its European supply. The business also cited healthy demand for new wire and cable resins and compounds launched in 2006. “Dow Wire & Cable is advancing its market-facing business model to meet healthy European demand growth and changing market dynamics in Europe and the Middle East,” said Tim Laughlin, global business director and general manager of Dow Wire & Cable. “In our minds, the most significant trend in the global wire and cable industry is the demand for broader technology solutions from end users in the power and telecommunications industries. We are responding by building dedicated sales, marketing and technical organizations that are optimized for direct collaboration with all participants in the value chain.” “To accelerate the growth of our dedicated sales and marketing organizations, it therefore gives me great pleasure to name Benoit Fritz as the new Sales Director for Dow Wire & Cable in Europe, the Middle East, and India. In his previous role as Market Manager for Dow Wire & Cable in Europe, Fritz was the architect of significant growth for our business – now he will be leading sales growth from the front.” In addition, Robert Tarimo has been named as the new Market Manager for Dow Wire & Cable in Europe, the Middle East, and India. In this position, Tarimo will be responsible for driving marketing strategies and application development for Dow Wire & Cable across the region. Prior to taking up this position, Tarimo served as the Base Plastics Business Research Manager in Europe. He is based in Horgen, Switzerland. As part of the evolution of its market-facing strategy, Dow Wire & Cable is also stepping up its commitment to emerging growth markets such as Russia, Eastern Europe and some key countries in the Middle East. “These markets are experiencing double digit demand growth at this time, especially in high voltage power distribution applications,” said Benoit Fritz. “To meet this demand, we have doubled our supply of high purity insulation compounds and semi-conductive compounds in Europe.” “We are focused on delivering the right product for any given end use application,” Fritz continued. “As a portal to the broad assets and capabilities of The Dow Chemical Company, we are not limited to polyethylene-based products, but can also tap a full range of elastomer products as well, including product families such as ENGAGE™ Polyolefin Elastomers.” According to Fritz, Dow Wire and Cable is experiencing healthy demand for several new products that were launched in 2006. Examples include: Enhanced Polyethylene Resins (DFDK-6050 NT & DGDK-6862 NT) for cable jacketing applications. These new resins benefit from the advantages of Dow‘s Solution process and INSITE™ Technology, combining high mechanical properties and excellent processability. DHDA-7708 BK, a semiconductive compound for HV and EHV cable jacketing applications. Developed to replace the use of graphite as external semiconductive layer on EHV cable jackets, it provides a very consistent and thin semiconductive coating, facilitating clean and reliable cable integrity diagnostics before and after installation. HFDK-0587 BK, a new bonded semiconductive shield for medium voltage applications that combines excellent scorch resistance, enhanced electrical properties and very good processability. In some extreme cases, Dow Wire & Cable has seen HFDK-0587 BK improve the speed of a medium voltage cable processing line by up to 50%. About Dow Wire & Cable As a world-leading provider of technology-driven solutions for the wire and cable industry, Dow Wire & Cable brings more than 60 years of experience to power, telecommunications and specialty cable applications. Dow Wire & Cable, a market-facing global business unit of The Dow Chemical Company (NYSE: DOW) and its subsidiaries, provides polyolefin-based materials used as insulation, semi-conductive, flame retardant and jacketing materials, providing a unique combination of mechanical strength, flexibility, electrical properties, aging stability and processability. In addition, Dow Wire & Cable creates value for global customers by supplying material and compounding solutions that are backed by solid research, product development, engineering and market validation expertise. For more information, please visit www.dowwireandcable.com. About The Dow Chemical Company For Editorial Information: Kulwant Steiger Dow Wire & Cable +41 44 728 2488 Simon Dibb Porter Novelli +32 (0)2 413 03 40
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